5th Annual SOA and IT Architecture Conference


Service orientation is being seen less as a new and radical concept, but increasingly as the best practice standard of architectural development. A well designed and implemented service oriented architecture can reduce wastage, streamline business processes and create a more efficient IT environment.

Revamped for 2010, Brightstar’s 5th Annual Service Oriented Architecture Summit is now an intensive one day event jam-packed with real world case studies, intriguing debates and panels, and thought leadership to help you ensure your SOA brings your organisation a real ROI.
This is the must-attend event for practitioners and managers looking to ensure their architecture is future-proofed, well designed, and delivers real value to the business.


Agenda: Day 1


Registration & Coffee


Opening Remarks from the Chair

Lukas Svoboda, Chief Enterprise Architect, MIGHTY RIVER POWER


SOA – Its Origins, Characteristics and Value, and the Future!

Like relational database, which took some 20 years to reach
maturity, SOA is founded on a sound theoretical basis with its
origins in the early seventies. Again, like RDB, the benefits of its
adoption are huge but its comprehensive implementation has
had to wait until technology could fully support it. Technology is
now no barrier to the realisation of SOA’s potential, but a lack of
understanding is. The concepts of SOA can be used in a large
variety of ways and the final part of the talk explores these in
some detail together with the benefits that result from its use and
potential future directions.

John Fisher, Enterprise Architect, MINISTRY OF EDUCATION


Selling SOA to the CEO

A SOA deployment can be costly both in terms of time and
money – and so can often be a difficult proposition to sell to senior
management. The concept of SOA has been given the tag of the
“next big thing” for some time now, which has been damaged by
some expensive failures. This session will focus on how you can
get executive management and the board to support your SOA
• She blinded me with science: talking in terms of business
benefits instead of implementable technology
• The importance of getting executive sponsorship on SOA
• Preparing a business case for deployments

Ulrich Roxburgh, Director, SERVICES2 LTD


Morning Break & Refreshments


SOA and the Cloud: Bedfellows, Rivals or Distant Cousins?

Given the astronomic growth in web services available, the lines
are becoming increasingly blurred between SOA, SaaS and Cloud
applications. This session will explore how the different concepts
can leverage off each other.
• I s the cloud an ideal place to host services?
• Links between SOA governance and cloud governance
• Using SOA to integrate cloud apps back into legacy systems

Paulo Rocha, Director, CONSIGLIO


CASE STUDY: Applying an Enterprise Architectural Model with Best Practice Modelling Principles (Case Study)

Vodafone New Zealand has recently implemented an architecture
methodology that is used for the high level design of all IT
solutions This methodology is based on the industry standard
Archimate Framework and the use of standardised tools including
a Solution Design Document Template and Enterprise Architect as
a design tool. This presentation describes the journey Vodafone
New Zealand has taken to get to this stage.
• Vodafone New Zealand’s use of the Archimate framework
• Vodafone’s New Zealand’s use of Enterprise Architect as a
design tool and how the outputs relate to the solution designs
that are created
• The challenges faced along the journey
• The future state of Architecture and Design at Vodafone New
Michael Tapp, Consulting Practice Lead, OPTIMATION
Navin Ramachandran, Team Leader – IT Application Design,


Lunch Break


CASE STUDY: Getting Rid of Check-In: The Role of SOA in the Automation of the Domestic Airport (Case Study)

Air New Zealand has replaced the traditional check-in counter at
New Zealand’s domestic airports. This project made extensive use
of SOA and the airline continues to build on the foundation laid.
This session will discuss some of the key features and aspects of
the project such as:
• New applications and technologies are designed to be
convenient, easy to use and greatly reduce time customers
need to spend at the airport
• New service bus abstracts and implements common business
• Services that are aligned to business processes,
understandable, composable and reusable
• Legacy functions and data from mainframe and databases that
are exposed in a structured way

Andrew Cunningham, Enterprise Architect, AIR NEW ZEALAND


CASE STUDY: Lessons in Flexibility - Architecture at ASB (Case Study)

ASB has continued to mature its architecture capability, and has learned much while developing and applying their model-driven approach to architecting solutions. This presentation will provide an overview of some of the lessons learnt, including
The flexibility of organic modelling•
Adapting meta models and methodology for continued best fit•
The importance of political flexibility•
Structural and management challenges and possible solutions•

James Bergin, Manager, Applied Architecture


PANEL DISCUSSION: Ensuring Efficiency Through Effective Systems Implementation (Panel)

There is no one correct method of architectural implementation – each has to be tailored to the specific situation and legacy systems already in place. However there are certain key principles that apply to all situations. Bring your deployment headaches and heartaches and add to the value of the discussions.
Scalability: Ensure your architecture can be deployed • incrementally and easily scaled up (or down!) to suit
Ensuring the reusability of not just the code but the entire • architectural structure
What are the worst mistakes that can derail a SOA • implementation?
Paulo Rocha, Director, CONSIGLIO
Andrew Cunningham, Enterprise Architect,
Ulrich Roxburgh, Director, SERVICES2 LTD
Mike Lowe, Director, Activate ctivatectivate NZ
Facilitated by: Lukas Svoboda, Chief Enterprise Architect, MIGHTY RIVER POWER


Afternoon Break & Refreshments


Getting the Best out of the Integration of Legacy Systems in a SOA Environment

Integrating legacy systems in to your architecture is a critical part of the process of implementing Service Oriented Architecture. To save time and cost, existing systems are integrated into architecture rather than replaced, leaving software architects with the task of making this process as seamless as possible.
Balancing the power of vendor middleware packages with your • own need for organisational flexibility
The value of re-using legacy systems – durability, proven • technology, and lower costs of re-training
Modifying existing systems to increase their modularity and • reusability
The Software Architect’s role as a change manager•

Mike Lowe, Director, Activate ctivatectivate NZ


PANEL DISCUSSION: The Future of Architectural Governance (Panel)

Good governance principles are necessary to ensure the successful deployment and smooth running of any architecture. By having a robust and documented strategy in terms of ownership, delegation of responsibilities, budgeting for the upkeep and upgrading of the architecture. This panel will examine all elements of SOA governance including:
The criticality of aligning SOA governance with organisational • goals
The three stages of SOA Governance: Planning, development • and operation
Security, access and identity management concerns•
Who should take charge and responsibility for a SOA?•
Michael Tapp, Consulting Practice Lead, OPTIMATION
Mike Lowe, Director, Activate ctivatectivate NZ
John Fisher, Enterprise Architect,
Facilitated by: Lukas Svoboda, Chief Enterprise Architect, MIGHTY RIVER POWER


Closing Remarks from the Chair, End of Conference and Networking Drinks


Interested in sponsorship?

There are some exclusive opportunities to promote your company, and its products and services, at this leading event. Contact the sponsorship team below to request a prospectus or discuss the options, or view more about event sponsorship.

Do you have a number of staff who would benefit from this course? Find out more about running 5th Annual SOA and IT Architecture Conference, in-house at your organisation or ask us about our team training discounts:

Contact the Training Team on 09 912 3616 or email training@brightstar.co.nz or fill in the form below.
Visit www.brightstar.co.nz/inhouse to learn more about our in-house training options & training packages.