Clear Business Writing
Writing that Works at Work
23 February, 2011, Auckland | 2 March, 2011, Auckland
Course Objectives:
• Learn how to deliver clear and concise messages, eliminating unnecessary over-writing and verbosity
• Create logical structures that will aid reader’s comprehension
• Sharpen your document structure and design for greater effect
About
As time pressures increase in modern life, managers have far less time to read and absorb any written communication.
Unlike academic writing, the content of a piece of business writing should be apparent within the first few sentences. Verbosity, poor structure and disorganised thinking are the main culprits of ineffective business writing. The ability to write clearly and concisely will not only increase your chances of successfully getting your message across but also create a positive impression of your professional ability and credibility.
Clear Business Writing is a practical course aimed at helping you sharpen and tighten up your writing skills, ensuring every sentence in your business documents meet the requirements of your target audience in minimal time.
Outline
Understanding the principles of successful communication
• The principles of successful communication
• How successful communicators achieve their goals
• Seven skills of a competent writer
Wisely choosing words
• How your choice of words affects the effectiveness of your message
• How to avoid ambiguous, imprecise, or redundant words
• Identifying commonly confused words
Understanding the effects of style
• How your writing style affects the effectiveness your messages
• Adjusting your style to help the reader
• The negative impacts of inconsistency
• Six types of inconsistencies to watch out for
Verbosity – the #1 writing issue
• Learn why we overwrite, despite our better judgement
• Five verbosity traps to avoid
• Identifying and avoiding ulterior messages
• Establishing logical structures to aid reader’s comprehension
Document structure and design
• The principles of document structure
• How to create logical structures to help your readers
• Organising your letters and reports
• Utilising tables and diagrams
• The principles of document design
How to make your writing more compelling
• Professional writing tips to make your writing more persuasive
• How to hook readers
Facilitator
Colleen Trolove, Corporate Trainer, Write Limited
An English language expert for most of her career, Colleen is a trainer for Write Limited. Colleen designs and delivers training in all aspects of business writing, and has a strong background in fine-tuning the expression of people who use English as a second language. She is also a self-confessed grammar and punctuation ‘geek’.
An energetic and innovative trainer, Colleen creates supportive learning environments where she encourages participants to challenge themselves to improve. She enjoys working with a wide variety of business people in the public and private sectors. Colleen is comfortable working with all levels of an organisation to make writing more successful.
Colleen Trolove is also facilitating:
In-house Training
Prices and Registration
| Dates | Location | Standard price | Early bird price* | |
|---|---|---|---|---|
| 23 February, 2011 | Auckland | $1295 + GST | $1195 + GST (EB Date: 5 January, 2011) | Register |
| 2 March, 2011 | Auckland | $1295 + GST | $1195 + GST (EB Date: 5 January, 2011) | Register |
* Early bird price available when you register and pay before the dates listed.
