Internal Communications

About

Your staff are your organisation’s most important assets - but do you communicate with them as well as you do your customers?

Do you have a strategy to make the most out of your communication to staff, internal customers and stakeholders?

Effective Internal Communications is an in depth, two-day training seminar which is designed to give communicators an applied understanding of what it takes to create and implement a successful internal communications strategy.

Training methodology
This intensive 2-day master class will combine tutorial sessions and case studies with interactive learning exercises. All attendees will be provided with a workbook and a certificate of completion.

Key learning outcomes
This seminar will develop your skills in:
• Gain an in depth understanding of internal communications and its importance to your organisation
• Develop an effective internal communications strategy
• Measure and bench mark the success of your internal communications
• Gain an understanding of the various communications channels available to your team
• Use technology to enhance your internal communications

Who should attend?
• Communications Managers
• Internal Communications Managers
• Marketing Managers
• HR Managers
• Intranet Managers
• PR Managers

Agenda

Day one

Internal Communications - What is it?
• Examine the differences between internal communications and external communications?
• Who are your stakeholders and internal customers?
• Exercise: How is internal communications perceived in your organisation - where does it fit?
• How is the internal communications function evolving

Developing a strategy
• Why is an internal communications strategy important?
• Creating an all inclusive plan
• Ensuring communications has the right priority in your organisation
• What are they key messages and how do you wish to convey them?

Selecting the mode - What is the best way to communicate effectively?
• What communications channels are available to internal communicators?
- Effective written communications
- Developing an intranet as an internal communications tool
• What are the pros and cons of each channel?
• Choosing the best for the right situation

Implementing the strategy
• Communication
• Human Resource
• Timing
• Technology available to use

Measuring and benchmarking success
• Measuring status quo
• Establishing desired outcomes
• Measurement tools - the communications audit
• Reporting and following up
• Securing buy in

Aligning internal and external communications

Communications and your organisations culture
• Information sharing of knowledge
• Commitment to effective communication
• Building and shaping culture through communication

Day Two

Internal Branding
• Researching your internal brand
• Developing an internal brand
• What is the mission and vision of your company and how can you communicate this?
• Measuring up - how do employees view your branding?

Employee Engagement
• Fostering two way communications between employees and management
• Managing internal reputation
• Ensuring employee buy in

Communicating change
• Relationships between change management and internal communications
• How do you communicate change in a challenging environment (i.e. restructuring)?
• How do internal communications add value in a change situation?
• Case study: Communicating change at X company
• Minimising uncertainties and increasing employee motivation
• Dealing with internal rumours effectively

Cross cultural communications
• Communicating effectively in New Zealand’s multicultural environment
• How to deliver a consistent message to employees across culture?
• Dealing with clash of cultural values & managing expectations and cultural sensitiveness

New technology and internal communications
• Social media, blogs, wikis and networking
• Podcasting and video casting
• What does the future hold?

Seminar wrap up, Q & A and group discussion

Facilitators

Mariska Mannes, Director, Deliquo Communication

Mariska Mannes

Mariska Mannes is the Director of Deliquo Communication and believes her clients deserve the best and works with them to produce communication programmes clearly focused for today’s dynamic, evolving and ethnically diverse workplace.

Mariska holds a Masters of Management in Communication Management which she completed after returning to NZ after 10 years of travel. Her main focus throughout her studies was cross cultural communication. She is passionate about improving cross cultural and internal communications in NZ and helping employers and employees find the positives of working in diverse team.

She believes that clear communication is the cornerstone of a successful organization and works with you to make your communication more than just talk.

In-house Training

Prices and Registration

* Early bird price available when you register and pay before the dates listed.