About

Public sector and enterprise are facing new challenges and opportunities with the growing number of new tools and channels for civic engagement, online participation and open innovation management. Learn how to engage with communities and special interest groups using online tools and social networks, to encourage feedback, idea sharing and active participation.

This two day seminar will cover open innovation, dynamic data and collaboration tools, community engagement, content management and eParticipation programmes specific to the public sector. Learn through exercises in developing a strategy, framework and policy for adopting new tools and practices within your organisation and case studies outlining examples of successful eParticipation projects.

Outline

Open Innovation
•   What is innovation and why it’s used to describe vastly different things
•   Open Government - freedom of information
•   The Cathedral vs. the Bazaar - closed v open systems
•   Wikinomics - mass collaboration, peer production and open-source technology

Collaboration
•   Motivations for sharing knowledge and ideas
•   Collaboration Cafes - connecting ideas and resources, online and offline  
•   Organisational workflows - maximising the efficiency of internal collaboration systems
•   Activity streams - through enterprise social networking tools
•   Inter-agency networks - ways of connecting and collaborating with distributed partnerships
•   Shared bookmarking - between internal and external teams
•   Videoconferencing, streaming and live webinars
•   Podcasting - audio and video content
•   Wikis - collaborative documentation systems

Community Engagement
•   Branding and identity in an online world
•   Motivations for engagement and active participation
•   Trust, credibility and authenticity as social currency
•   Social media networks for two-way communication flows
•   Matching channels to stakeholder groups
•   Policy documentation
•   Developing cross channel campaigns
•   Live consultations vs. on demand
•   Metrics and management
•   KPIs
•   Community engagement toolkit

Content Management
•   Authenticity - Developing an authentic, trusted voice
•   Developing content management strategy
•   Managing multimedia (text, audio, video)
•   Metadata and hashtags
•   Aggregation and syndication
•   RSS & Feeds
•   Copyright & Creative Commons
•   Content remixing and re-use
•   Media alerts and analytics
•   Content publishing toolkit

Dynamic Data
•   Data visualisation platforms and tools
•   Geotagging and location based data
•   Turning data into explanatory infographics
•   Interoperability - moving data sets between platforms
•   Open data for sharing re-mixing and re-use
•   NZ GOAL - standardising government data for re-use by third parties
•   Mix & Mash - examples from Digital NZ’s annual mix and mashup competition
•   International and NZ case studies

Ideas Management
•   Crowdsourcing - outsourcing ideas from stakeholders and community groups
•   Enabling ideation flows for innovation
•   Brainstorming and mind mapping
•   Executing open ideas and innovation platforms
•   Integrating existing platforms and social media channels
•   International and NZ case studies

eParticipation
•   Creating transparent systems
•   Motivations for civic engagement
•   Frameworks for policy and measurement
•   Participatory government
•   Enabling e-consultation through mobile and web technologies
•   Managing social media and reputation systems
•   International and NZ case studies


Facilitator

Helen Baxter, Managing Directrix, Mohawk Media Consultancy & Training

Helen Baxter is Managing Directrix of Mohawk Media consultancy & training, an international keynote speaker, and XMediaLab mentor. She reports on technology in the g33k show weekly, and is a judge in the NZ Yahoo!Xtra Digital Strategy Awards. Helen has been a strategist and columnist for the Big Idea, a Teaching Fellow at Victoria University of Wellington, lectured in Emerging Technologies in Screen Arts at Unitec, and Professional Practice in Digital Media at Natcoll.

She was the founding Editor of KnowledgeBoard.com, an award-winning Knowledge Management & Innovation community run by the European Commission. KnowledgeBoard was voted the 'Best on the Web KM Portal' by the Harvard Business Review (2002), and won 'Best User Experience' in the International Information Industry Awards (2003). Helen has also worked as an online community producer for a international web agency, and wrote 'All You Need to Know About the Internet' (Digital Cognition, 1997).

Helen Baxter is also facilitating:

• Knowledge Management Best Practice
• Open Data, Content and Collaboration in the Cloud

In-house Training