Communicating for New Zealand

Enhancing government and public service communication and engagement

Event Details


Registration and Coffee
Opening remarks from the Chair
Marisa Balle, Corporate Communications Manager, Rotorua Economic Development
Understanding your obligations as a Communicator
  • Communicating the policy imperatives of the current Government 

  • Building trust through transparency and open government 

  • Keeping honest and authentic, two way communication channels open with the public  

  • Working across Government to deliver the priorities of Government 

Brigitte Morten, Director, Franks Ogilvie
Public relations in the pandemic/endemic age
  • Enhancing your reputation and demonstrating your relevance through your organisation’s response to COVID-19 

  • Exploring how the public's relationship with and understanding of communications and public relations is changing – what does this mean for public sector communications professionals? 

  • Reviewing the performance of the second wave of New Zealand COVID-19 and vaccination communications  

  • What lessons has the pandemic taught government communicators and the wider communications profession globally? 

  • Capturing the attention of Kiwis in 2022 and beyond: Predicting the new challenges communication teams will face 

Claudia MacDonald, Executive Director, Mango Communications
Morning break and Networking Breakout Rooms
Countering fake news and disinformation campaigns
  • Misinformation and disinformation – what’s the difference? 

  • How can the spread of false and misleading information impact organisations/society? 

  • The current regulatory system – what it can and can’t do. What enforcement options are available?  

  • What we’ve seen and what the future could look like 

Rupert Ablett-Hampson, Deputy Chief Censor, Classification Office
Communicating around polarising issues and reaching hard to engage groups
  • Is intervening the right course of action to when responding to fringe communities spreading disinformation?   

  • Understanding online worlds and how they influence opinions – what is the best way to engage with them 

  • Exploring how to combat echo chambers, filters and group think 

  • Creating a meaningful dialogue when responding to anti vax views 

  • Getting ahead of fake news: Preparing for misinformation at the communication strategic planning stage   

Dr Phoebe Fletcher, Lecturer in Digital Marketing, Massey University
Lunch break and Networking Breakout Rooms
Panel: Collaborating with the media for mutual benefit

The media and communications teams can have productive working relationships, which deliver value to both parties. Or they can become trapped in a combative and evasive paradigm that benefits nobody. This panel brings together key representatives from all the key media channels, print, television, radio and digital.  

  • Investigating the media’s point-of-view of when reporting on government, Crown and public sector organisations  

  • The importance of transparency – why have freedom of information enquiries grown exponentially 

  • What the media look for when they write a story 

  • Approaching the media and building and mutually advantageous relationship  

  • Developing relationships with specialist media outlets that represents and caters for specific diverse communities 

Elisa Brown, Senior Advisor and Team Leader Communications and Engagement, Carterton District Council
Nigel Ward, Communication and Relationships Manager - Three Waters Reform, Hamilton City Council
Conan Young, Editor, Local Democracy Reporting
Improving communications between the Crown and Māori communities
  • Asserting the rights and responsibilities of both parties in accordance with Te Tiriti o Waitangi  
  • Delivering on obligations of Te Tiriti o Waitangi
  • How Crown Entities can partner with Tangata Whenua
Daena Moller, Kaimahi, Te Kahui Manukura o Kai Ora
Iris Pahau, Director, AWE Consultants Ltd
Engaging with iwi and partnering with Māori hapū
  • Understanding what motivates iwi and how organisations can maximise the opportunity for collaboration  

  • Determining at which stage of a project connecting with iwi should occur 

  • What values and kaupapa should iwi and partnering organisations share? 

  • Coordinating projects with iwi to avoid engagement fatigue

Scott Campbell, Chief Executive & Director, Campbell Squared Group
Closing remarks from the Chair and networking drinks
Welcome back from the Chair
Marisa Balle, Corporate Communications Manager, Rotorua Economic Development
Case Study: Maintaining communications during a crisis
  • Examining internal and external crisis communication strategies 

  • How can organisations be prepared? 

  • What to do when the worst happens 

Jo Malcolm, Media and Crisis Consultant, Jo Malcolm Media
Utilising internal communications to enhance engagement
  • How are approaches to internal communications and staff engagement changing? 

  • Determining which tools and portals are most effective at improving internal collaboration   

  • Mobile communication: Staying connected with staff no matter their location 

Jenna Waite-Leonard, Communication and Digital Experience Manager, Toi Ohomai Institute of Technology
Morning break and Networking Breakout Rooms
Developing a brand and attaining positive engagement with your hapori
  • Growing a positive relationship with social media users
  • Dealing with sabotage and inflammatory comments
  • Creating meaningful engagement with your target audience
Jon Randles , Head of Talking, Mosh
Panel: How can communications and marketing teams collaborate to achieve common goals?
  • Identifying the different purposes of communications and marketing  

  • Sharing strategies and tactics which can lead to meaningful engagement with Māori entities

  • What can communication teams learn from marketing in getting their message across? 

Anna Fawcett, GM - Marketing, Brand & Communications, ChristchurchNZ
Susan Fogarty, Communications Manager, Teaching Council of Aotearoa New Zealand
Chris Costley, Communications and Marketing Manager, Upper Hutt City Council
Brylee Flutey, Communications and Marketing Manager, Venture Taranaki
Lunch and Networking Breakout Rooms
Mini Workshop: Effectively utilising budget: Running communication campaigns on a shoestring
  • Stretching budgets to get the best campaign ROI  

  • Thinking creatively – bigger isn’t always better  

  • Making your campaign fun and getting the community involved   

Claire Roper, Principal Advisor Digital & Design, Porirua City Council
Rebecca Davis, Principal Advisor Brand & Marketing, Porirua City Council
Elisa Brown, Senior Advisor and Team Leader Communications and Engagement, Carterton District Council
Considering how social media should be considered as part of a communications plan
  • Investigating new social media channels and becoming familiar with new channels quickly 

  • Proactively engaging on social media rather than reacting on the back foot 

  • Coordinating social media to keep audiences coming back without growing stale 

Jam Mayer, Founder and Chief Conversologist, Conversologie 
Closing remarks from the Chair and end of conference
  • 30 - 31 Mar 2022
  • Virtual
  • 30 - 31 Mar 2022
  • Virtual