Kevin Parish


KPLC Partners

Currently, I am the Co-Founder of KPLC Partners Limited and CEO of China Connections Limited (CCL). KPLC is a consultancy business I formed with Liam Corkery in 2020. We specialise in supporting companies to develop higher growth pathways and bringing companies together to achieve greater results as a collective. CCL specialises in channel partners, business model design, compliance, regulatory advice, and capital requirements. CCL delivers management services to the NZ Food Basket business, which is a collective of Primary producers, that own and operates a Tmall Flagship store in China. KPLC and CCL work with a global team of professionals to deliver on the goals of our clients. Previously I was the CEO of Primary Collaboration New Zealand (Shanghai) Co Limited (PCNZ) based in Shanghai. I was in this role from 2015 and established PCNZ on behalf of our New Zealand Primary sector shareholders: Scales Corporation, Sealord, Silver Fern Farms, Synlait, Villa Maria, Bostock NZ, Freshmax and Kono. During my time at PCNZ, I recruited the following clients – New Zealand King Salmon, ANZCO Foods, K9 Natural, Rockit Global, Landcorp, Taharoa Ironsands and Douglas Pharmaceuticals. I built up a team of 23 people to support the growth ambitions of our shareholders/clients and maintain the compliance of the business. In 2018 I was involved in the establishment of the New Zealand Business Roundtable in China (NZBRiC) and was voted in as the inaugural Chairman. This is a group of like-minded executives keen to promote and advance the business relationship with China. Our purpose was to support NZ businesses active in China through building knowledge and networking and provide an in-market voice for New Zealand business interests in China. Prior to taking up the CEO role, I was Trade Commissioner in Hong Kong for New Zealand Trade and Enterprise. I was responsible for promoting trade opportunities and building strategic relationships for New Zealand companies in Hong Kong and Macau. I also had oversight of the Natural Products sector for Greater China including Mainland China and Taiwan. Before taking up the Trade Commissioner role I was the Regional Manager for New Zealand Trade & Enterprise’s (NZTE) Christchurch office, with responsibility for Canterbury and the West Coast. In this role I managed relationships with regional allies and other central Government entities including Canterbury Earthquake Recovery Authority (CERA). I was also responsible for managing NZTE’s relationships with some of Canterbury’s larger exporters from the Information Communication Technology (ICT), Energy, Specialised Manufacturing and Food and Beverage sectors. During my time at NZTE I was involved in a number of projects focused on bringing companies together to collaborate, leverage scale and achieve superior results particularly in the food and beverage sector in North America. I have undertaken a range of business roles both in New Zealand and overseas as well as running my own business in New Zealand. I have a Bachelor of Commerce from Canterbury University and have studied leadership at Otago University and completed an executive programme in food and beverage at Monash University in Melbourne. I was fortunate to attend the 2016 and 2017 Te Hono Bootcamp’s at Stanford University and am part of the Te Hono alumni.