Effective Content Marketing
“More than three-quarters of US corporate marketers say they are aggressively (16%) or moderately (62%) shifting spending from traditional marketing to branded-content marketing.”
Custom Content Council (CCC), ContentWise
Content Marketing is understanding intimately what your customers want and need to know, and then delivering that high quality, relevant and valuable information to them in a way that creates profitable customer action, brand loyalty and reputation.
The Internet, social media, smartphones and digital recorders have put ‘buyers’ completely in control of the informational gathering process and, as a result, most people do not like to ‘be sold’, but they do still like to shop.
The way we think and behave, and our decision making process is being driven by what scientists are calling the iBrain (when last did you bother to memorise a telephone number?) and so content marketing has emerged to meet the needs of the instant access, information hungry buyer.
This course will help you shape and execute your content marketing strategy from positioning through to content creation and distribution. Learn to capitalise on content marketing to increase visibility, buzz and engagement with your customers and prospects.
Key Learning Outcomes
- Develop content strategies that generate subscribers and loyal fans
- Create content that engages your target market and drives measureable results
- Increase the visibility, online presence, search-ability and value of your business, your brand and your offering
- Designing a content marketing process
“Smart marketers like Nike and Blendtec are beginning to understand that they need to be telling their own story. They are learning to create their own valuable and relevant content to enable their customers to join the conversation. They are also learning that it’s hard to create meaningful relationships with customers through 30-second TV ads or radio jingles.”
Joe Pulizzi and Newt Barrett, Get Content, Get Customers
“Turning prospects into customers used to mean interrupting people with your company’s product messages. But it was tough to break through the clutter. The Web allows smart marketers a better way: create compelling content that people actually want to consume.”
David Meerman Scott, The New Rules of Marketing and PR
CERTIFICATE OF ACCREDITATION
All attendees to a Brightstar course receive a Certificate of Accreditation acknowledging their training and their journey to New Skills, New Thinking.
Independent research has verified that this recognition is highly valued by your employees.