Writing for the Web

Event Details

    Writing for the online world is different from print. The added complexity of the digital space brings with it both huge opportunity and challenges for capturing audiences online. 

    Learn to create persuasive, readable and search-optimised content for websites, intranets, adwords and Facebook ads, social media, blogs, email and other digital marketing.

    This hands-on course will give you a mix of information, exercises and examples - so you come away with a clear understanding of how to tailor your writing to the online environment.

     
    Key Learning Outcomes

    • How to tailor your writing to the online environment
    • Structuring web content
    • Striking a balance between writing for search engines and writing for people
    • Why and how social media writing is different
    • Measuring content usability and testing your content

     

    Past Participant Feedback

    “The facilitator was excellent – engaging and informative. In-depth course book to take away. Good broad coverage of topics with opportunity to ask questions to go deeper” 

    Hazel Penfold, Public Information Advisor, Department of Labour

    CERTIFICATE OF ACCREDITATION

    All attendees to a Brightstar course receive a Certificate of Accreditation acknowledging their training and their journey to New Skills, New Thinking.
    Independent research has verified that this recognition is highly valued by your employees.

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